Effective Date: December 13, 2023
Introduction
This attorney advertising policy (the “Policy”) provides guidelines for advertising and promotional activities conducted by Bantle & Levy LLP (“the Firm”). The purpose of this Policy is to ensure compliance with applicable legal and ethical standards governing attorney advertising.
Compliance with Applicable Laws and Rules
All advertising materials produced by the Firm, including but not limited to website content, brochures, social media posts, and advertisements, must adhere to the rules and regulations set forth by the relevant jurisdiction(s) where the Firm operates. These rules may include, but are not limited to, the American Bar Association (ABA) Model Rules of Professional Conduct and any state-specific regulations.
Accurate and Truthful Representation
The Firm is committed to providing accurate and truthful information in all advertising materials. No false or misleading statements shall be made about the Firm’s services, qualifications, experience, or past results. All claims made in advertisements must be substantiated and supported by factual evidence.
Clear Identification of Advertising Content
Any advertising material that can be reasonably interpreted as an advertisement for legal services must be clearly identified as such. This may be done through the use of appropriate disclaimers, labels, or other means to distinguish between advertising content and other forms of communication.
Confidentiality and Attorney-Client Privilege
The Firm recognizes the importance of maintaining client confidentiality and attorney-client privilege. Therefore, no advertising material shall disclose confidential information or create an unintended attorney-client relationship.
Testimonials and Endorsements
In accordance with applicable laws and regulations, any testimonials or endorsements used in advertising materials must be genuine and accurately represent the experiences of the clients involved. In cases where testimonials or endorsements are used, appropriate disclaimers will be included to ensure transparency.
No Guarantee of Results
The Firm acknowledges that past results do not guarantee future outcomes. Therefore, no advertising material shall make any explicit or implicit guarantee of specific results or portray success rates without the necessary disclaimers.
Monitoring and Compliance
The Firm will establish procedures to monitor compliance with this Policy. Any potential violations should be reported to the designated compliance officer who will promptly investigate and address the matter.
Amendments to the Policy
This Policy may be amended or updated as necessary to reflect changes in applicable laws, regulations, or ethical standards. All employees and representatives of the Firm shall be notified of any such amendments.
By adhering to this Policy, the Firm aims to maintain the highest standards of ethics and professionalism in its advertising and promotional activities.